Privacy Policy for
777sh Gaming Platform

This Privacy Policy ("Policy") describes how 777sh ("we," "us," "our," or "the Platform") collects, uses, stores, discloses, and protects the personal information of users ("you," "your," or "Player") who access or use the 777sh online gaming platform available at https://777sh.one.

777sh is committed to safeguarding the privacy and personal data of all players, including those accessing the platform from Metro Manila, Cebu, Davao, Quezon City, Makati, and all other parts of the Philippines. We recognise that trust is the foundation of our relationship with every player, and we take our data protection obligations seriously.

This Policy should be read alongside our Terms & Conditions, which govern your use of the 777sh platform. Capitalised terms not defined in this Policy have the meanings given to them in the Terms & Conditions.

777sh collects personal data in several ways: directly from you when you register or interact with the platform, automatically through your use of the platform, and in some cases from third-party sources such as payment processors and identity verification providers. The categories of personal data we collect include:

Registration & Identity Data:

• Full legal name, date of birth, and gender
• Email address and mobile phone number
• Residential address (including city, province, and postal code)
• Government-issued identification documents submitted for KYC verification (e.g., PhilSys ID, passport, driver's license, UMID, SSS ID, voter's ID)
• Selfie or facial image submitted for identity verification purposes

Financial & Transaction Data:

• Deposit and withdrawal transaction records, including amounts, dates, and payment methods used (e.g., GCash, PayMaya, BPI, BDO, Metrobank)
• Account balance history and bonus transaction records
• Payment instrument details (e.g., GCash mobile number, bank account reference) to the extent necessary to process transactions

Gaming Activity Data:

• Game session records, including games played, wager amounts, wins, and losses
• Bonus and promotion usage history
• Responsible gaming tool settings (e.g., deposit limits, self-exclusion status)

Technical & Usage Data:

• IP address, device type, operating system, and browser type
• Pages visited, features used, and time spent on the platform
• Login timestamps and session duration
• Cookie identifiers and similar tracking technologies (see Section 6)

777sh uses the personal data we collect for the following purposes:

• Account Management: To create, maintain, and administer your 777sh player account, including verifying your identity and eligibility to use the platform.
• Service Delivery: To provide access to our games, process deposits and withdrawals, and deliver the features and functionality of the 777sh platform.
• KYC & Regulatory Compliance: To verify your identity, confirm your age (21+), and comply with applicable anti-money laundering (AML), counter-terrorism financing (CTF), and other regulatory obligations under Philippine law.
• Customer Support: To respond to your enquiries, resolve disputes, and provide technical assistance through our support channels.
• Responsible Gaming: To monitor gaming activity for signs of problem gambling, enforce responsible gaming tools you have activated, and fulfil our duty of care obligations.
• Security & Fraud Prevention: To detect, investigate, and prevent fraudulent activity, unauthorised account access, and other prohibited conduct on the 777sh platform.
• Platform Improvement: To analyse usage patterns, troubleshoot technical issues, and improve the overall performance and user experience of 777sh.
• Communications: To send you important account-related notifications, security alerts, and — where you have opted in — promotional communications about 777sh offers and new games.

We will not use your personal data for any purpose that is incompatible with the purposes listed above without first obtaining your consent or as otherwise permitted by applicable law.

Under the Philippine Data Privacy Act of 2012 (Republic Act No. 10173) and its Implementing Rules and Regulations, 777sh processes your personal data on the following legal bases:

• Contractual Necessity: Processing is necessary to perform our contract with you — that is, to provide the 777sh gaming services you have registered for, including account management, game access, and payment processing.
• Legal Obligation: Processing is necessary for 777sh to comply with applicable legal and regulatory requirements, including KYC/AML obligations, age verification, and reporting duties.
• Legitimate Interests: Processing is necessary for our legitimate interests in operating a secure, fair, and commercially viable gaming platform, including fraud prevention, security monitoring, and platform analytics — provided these interests are not overridden by your rights and freedoms.
• Consent: Where we rely on your consent as the legal basis for processing (for example, for optional marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing carried out prior to withdrawal.

777sh does not sell, rent, or trade your personal data to third parties for their own marketing purposes. We may share your personal data with the following categories of recipients, strictly on a need-to-know basis and subject to appropriate data protection safeguards:

• Payment Service Providers: GCash, PayMaya, BPI, BDO, Metrobank, and other payment processors, to the extent necessary to process your deposits and withdrawals.
• Identity Verification Providers: Third-party KYC and AML service providers who assist us in verifying your identity and complying with regulatory requirements.
• Technology & Infrastructure Partners: Cloud hosting providers, cybersecurity vendors, and other technology service providers who support the operation of the 777sh platform under strict confidentiality obligations.
• Game Content Providers: Game studios and software providers whose titles are available on 777sh, to the extent necessary to deliver game functionality and resolve technical disputes.
• Regulatory & Law Enforcement Authorities: Philippine government agencies, regulators, and law enforcement bodies where disclosure is required by law, court order, or regulatory directive.

777sh uses cookies and similar tracking technologies to enhance your experience on our platform, maintain your session, and gather analytics data that helps us improve our services. The types of cookies we use include:

• Strictly Necessary Cookies: Essential for the platform to function correctly. These include session cookies that keep you logged in and security cookies that protect against cross-site request forgery. These cannot be disabled.
• Functional Cookies: Remember your preferences and settings (such as language and display preferences) to provide a more personalised experience on 777sh.
• Analytics Cookies: Help us understand how players interact with the 777sh platform — which pages are visited most, where users encounter difficulties, and how we can improve overall performance. Data collected is aggregated and anonymised where possible.
• Security & Fraud Prevention Cookies: Used to detect and prevent fraudulent activity, bot traffic, and other security threats on the platform.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the 777sh platform. Strictly necessary cookies cannot be disabled as they are essential to the operation of the service.

777sh retains your personal data only for as long as is necessary to fulfil the purposes for which it was collected, or as required by applicable law and regulation. Our general retention periods are as follows:

• Account Data: Retained for the duration of your active account relationship with 777sh, and for a period of five (5) years following account closure, in accordance with applicable AML and regulatory record-keeping requirements.
• Transaction Records: Financial transaction records are retained for a minimum of five (5) years from the date of the transaction, as required by Philippine AML regulations.
• KYC Documents: Identity verification documents are retained for the period required by applicable law, typically five (5) years from the end of the business relationship.
• Gaming Activity Logs: Retained for a period of two (2) years from the date of the activity, unless a longer retention period is required for dispute resolution or regulatory purposes.
• Support Communications: Customer support records are retained for two (2) years from the date of the last interaction.

Upon expiry of the applicable retention period, personal data will be securely deleted or anonymised in accordance with our data disposal procedures.

Under the Philippine Data Privacy Act of 2012, you have the following rights with respect to your personal data held by 777sh. You may exercise any of these rights by contacting our Data Protection Officer (see Section 12):

We will respond to all verified data rights requests within thirty (30) calendar days of receipt. In complex cases, we may extend this period by a further thirty (30) days, in which case we will notify you of the extension and the reasons for it.

777sh implements a comprehensive set of technical and organisational security measures designed to protect your personal data against unauthorised access, accidental loss, destruction, alteration, or disclosure. Our security measures include:

• 256-bit SSL/TLS encryption for all data transmitted between your device and the 777sh platform
• Encryption of sensitive data at rest, including identity documents and financial records
• Multi-factor authentication options for player accounts
• Regular penetration testing and vulnerability assessments conducted by independent security specialists
• Strict access controls ensuring that only authorised personnel can access personal data, on a need-to-know basis
• Continuous monitoring of our systems for suspicious activity and potential security incidents
• Documented incident response procedures, including notification protocols in the event of a data breach

In the event of a personal data breach that is likely to result in a risk to your rights and freedoms, 777sh will notify the National Privacy Commission (NPC) within seventy-two (72) hours of becoming aware of the breach, and will notify affected players without undue delay where required by law.

While we take all reasonable steps to protect your personal data, no method of transmission over the internet or electronic storage is completely secure. You also play an important role in keeping your account secure — please use a strong, unique password and never share your login credentials with anyone.

The 777sh platform is strictly intended for adults aged 21 years and above, in accordance with Philippine gaming regulations. We do not knowingly collect personal data from individuals under the age of 21.

If we become aware that personal data has been collected from a person under the age of 21, we will take immediate steps to delete that data and close the associated account. If you believe that a minor has registered on the 777sh platform, please contact us immediately using the details in Section 12 so that we can investigate and take appropriate action.

Our age verification procedures are designed to prevent underage access to the platform. However, if you are a parent or guardian and have concerns about a minor's access to online gaming, we encourage you to make use of parental control tools available on your devices and internet service.

777sh reserves the right to update or amend this Privacy Policy at any time to reflect changes in our data processing practices, applicable law, or regulatory requirements. When we make material changes to this Policy, we will update the "Last Updated" date at the top of this page.

Where changes are significant, we may also notify registered players via email or through an in-platform notification. We encourage you to review this Privacy Policy periodically to stay informed about how 777sh protects your personal data.

Your continued use of the 777sh platform following the posting of any changes to this Policy constitutes your acceptance of those changes. If you do not agree with the revised Policy, you should stop using the platform and may request account closure by contacting our support team.

777sh has appointed a Data Protection Officer (DPO) responsible for overseeing compliance with this Privacy Policy and applicable data protection law. If you have any questions, concerns, or requests relating to this Privacy Policy or the processing of your personal data, please contact our DPO using the details below.

You also have the right to lodge a complaint with the National Privacy Commission (NPC) of the Philippines if you believe that your data protection rights have been violated. The NPC is the supervisory authority responsible for enforcing the Data Privacy Act of 2012 in the Philippines.

For general platform support, our customer service team is available 24/7 via live chat on the 777sh platform and can assist players from Manila, Cebu, Davao, Quezon City, Makati, and across the Philippines with account and service-related queries.